/* =========================================================================
   Easy Marketing — Sistema de generación de demanda con IA
   Design system REAL importado de "easy MKT Design System" (Claude Design).
   Colores y tipografías tomados de tokens/colors.css y tokens/typography.css.
   Expresión: light / paper (ligera), acento electric indigo, spectrum accents.
   ========================================================================= */

/* ------------------------------ Fuentes de marca ------------------------- */
@font-face{font-family:"Century Gothic";src:url("../fonts/CenturyGothic-Regular.ttf") format("truetype");font-weight:400;font-style:normal;font-display:swap;}
@font-face{font-family:"Century Gothic";src:url("../fonts/CenturyGothic-Italic.ttf") format("truetype");font-weight:400;font-style:italic;font-display:swap;}
@font-face{font-family:"Century Gothic";src:url("../fonts/CenturyGothic-Bold.ttf") format("truetype");font-weight:700;font-style:normal;font-display:swap;}
@font-face{font-family:"Century Gothic";src:url("../fonts/CenturyGothic-BoldItalic.ttf") format("truetype");font-weight:700;font-style:italic;font-display:swap;}

:root{
  /* ---- Brand core (colors.css) ---- */
  --brand-indigo:#2E2BE6; --brand-indigo-deep:#1C1AAE; --brand-indigo-soft:#5754F0;
  --brand-blue:#1857B8; --brand-blue-deep:#0F3D88;
  /* ---- Spectrum accents (la marca MKT) ---- */
  --spectrum-cyan:#16DCDC; --spectrum-green:#15C24D; --spectrum-yellow:#FFC400;
  --spectrum-orange:#FF6A1A; --spectrum-red:#F5311F; --spectrum-magenta:#FF2D78;
  --gradient-mkt:linear-gradient(110deg,#15C24D 0%,#16A99D 28%,#1857B8 52%,#FFC400 70%,#FF6A1A 84%,#FF2D78 100%);
  --gradient-indigo:linear-gradient(135deg,#2E2BE6 0%,#1857B8 100%);
  /* ---- Ink ramp ---- */
  --ink-950:#06070F; --ink-900:#0A0C18; --ink-850:#0F1326; --ink-800:#141A33;
  --ink-700:#1E2647; --ink-600:#2C355C; --ink-500:#444E72; --ink-400:#646E91;
  --ink-300:#8C95B3; --ink-200:#BCC2D6; --ink-100:#E1E4EE; --ink-50:#F1F2F8;
  --paper:#FAFBFE; --white:#FFFFFF;

  /* ---- Semantic (light / paper) ---- */
  --bg:var(--paper); --bg-alt:#F1F3FA; --bg-tint:#E9EDF8;
  --surface:var(--white);
  --text-strong:var(--ink-900); --text:#1B2440; --text-muted:var(--ink-500); --text-faint:var(--ink-400);
  --border:rgba(14,20,45,.10); --border-strong:rgba(14,20,45,.18);

  --accent:var(--brand-indigo);        /* CTA principal (Calendly) */
  --accent-hover:var(--brand-indigo-deep);
  --accent-soft:#ECEBFF;
  --wa:var(--spectrum-green);          /* CTA secundario (WhatsApp) */
  --wa-hover:#12A841;

  /* ---- Tipografía (typography.css) ---- */
  --font-display:"Century Gothic","Jost","Questrial",system-ui,sans-serif;
  --font-body:"Century Gothic","Jost",system-ui,-apple-system,sans-serif;
  --font-heavy:"Archivo Black","Century Gothic",system-ui,sans-serif;
  --fw-regular:400; --fw-bold:700;
  --leading-tight:1.06; --leading-normal:1.55;
  --tracking-tight:-.02em; --tracking-caps:.14em;

  --maxw:1140px; --radius:16px; --radius-sm:11px;
  --shadow-sm:0 1px 2px rgba(14,20,45,.06),0 2px 6px rgba(14,20,45,.05);
  --shadow-md:0 10px 30px rgba(14,20,45,.09);
  --shadow-lg:0 24px 60px rgba(28,26,174,.16);
  --section-y:88px;
}

/* -------------------------------- Reset -------------------------------- */
*,*::before,*::after{box-sizing:border-box;}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;}
body{margin:0;font-family:var(--font-body);font-size:17px;font-weight:var(--fw-regular);
  line-height:var(--leading-normal);color:var(--text);background:var(--bg);
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;text-rendering:optimizeLegibility;}
img{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}
h1,h2,h3,h4{font-family:var(--font-display);font-weight:var(--fw-bold);line-height:var(--leading-tight);
  letter-spacing:var(--tracking-tight);color:var(--text-strong);margin:0 0 .5em;text-wrap:balance;}
p{margin:0 0 1em;text-wrap:pretty;}
ul{margin:0;padding:0;list-style:none;}
::selection{background:var(--brand-indigo);color:#fff;}
:focus-visible{outline:none;box-shadow:0 0 0 3px rgba(46,43,230,.5);border-radius:6px;}

/* -------------------------------- Layout -------------------------------- */
.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 22px;}
.section{padding:var(--section-y) 0;}
.section--alt{background:var(--bg-alt);}
.section--brand{background:var(--gradient-indigo);color:#fff;}
.section--brand h1,.section--brand h2,.section--brand h3{color:#fff;}
.section--brand p{color:rgba(255,255,255,.85);}

.eyebrow{display:inline-block;font-family:var(--font-display);font-weight:var(--fw-bold);
  font-size:12.5px;letter-spacing:var(--tracking-caps);text-transform:uppercase;color:var(--brand-indigo);margin-bottom:14px;}
.section--brand .eyebrow{color:#B9CBFF;}
.section-head{max-width:740px;margin:0 auto 54px;text-align:center;}
.section-head h2{font-size:clamp(28px,4vw,42px);}
.section-head p{font-size:18px;color:var(--text-muted);margin-bottom:0;}
.section--brand .section-head p{color:rgba(255,255,255,.8);}

/* -------------------------------- Botones ------------------------------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;font-family:var(--font-display);
  font-size:16px;font-weight:var(--fw-bold);line-height:1;padding:15px 26px;border-radius:100px;
  border:2px solid transparent;cursor:pointer;transition:transform .12s,background .16s,box-shadow .16s,border-color .16s;white-space:nowrap;max-width:100%;}
.btn:active{transform:translateY(1px);}
.btn--primary{background:var(--accent);color:#fff;box-shadow:0 8px 22px rgba(46,43,230,.32);}
.btn--primary:hover{background:var(--accent-hover);box-shadow:0 12px 28px rgba(46,43,230,.42);}
.btn--lg{font-size:18px;padding:18px 34px;}
.btn--wa{background:transparent;color:var(--wa-hover);border-color:rgba(21,194,77,.45);}
.btn--wa:hover{background:rgba(21,194,77,.08);border-color:var(--wa);}
.btn--wa.btn--solid{background:var(--wa);color:#fff;border-color:var(--wa);}
.btn--wa.btn--solid:hover{background:var(--wa-hover);border-color:var(--wa-hover);}
.section--brand .btn--wa{color:#fff;border-color:rgba(255,255,255,.5);}
.section--brand .btn--wa:hover{background:rgba(255,255,255,.12);border-color:#fff;}
.btn-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center;}
.btn-note{font-size:14px;color:var(--text-muted);margin:12px 0 0;}
.section--brand .btn-note{color:rgba(255,255,255,.72);}

/* -------------------------------- Header -------------------------------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(250,251,254,.88);
  backdrop-filter:saturate(180%) blur(12px);border-bottom:1px solid var(--border);}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px;}
.brand{display:flex;align-items:center;}
.brand img{height:30px;width:auto;display:block;}
.nav-links{display:flex;align-items:center;gap:28px;}
.nav-links a.navlink{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:15px;color:var(--text-muted);}
.nav-links a.navlink:hover{color:var(--text-strong);}
.nav-cta{display:flex;align-items:center;gap:12px;}
.nav-wa{display:inline-flex;align-items:center;gap:7px;font-family:var(--font-display);font-weight:var(--fw-bold);
  font-size:14px;color:var(--wa-hover);padding:9px 15px;border-radius:100px;border:1.5px solid rgba(21,194,77,.4);}
.nav-wa:hover{background:rgba(21,194,77,.08);}
.nav-header-primary{padding:11px 22px;font-size:15px;}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;padding:8px;color:var(--text-strong);}
.nav-toggle svg{width:26px;height:26px;}

/* -------------------------------- Hero ---------------------------------- */
.hero{position:relative;overflow:hidden;background:
  radial-gradient(1100px 520px at 78% -8%,rgba(46,43,230,.07),transparent 62%),
  linear-gradient(180deg,#fff 0%,var(--bg) 62%,var(--bg-alt) 100%);
  padding:76px 0 92px;}
/* Circuito animado del hero */
.hero-circuit{position:absolute;inset:0;width:100%;height:100%;pointer-events:none;z-index:0;}
.hero-circuit .trace{fill:none;stroke-width:1.6;stroke-linecap:round;opacity:.55;
  stroke-dasharray:var(--len,600);stroke-dashoffset:var(--len,600);
  animation:draw 2.6s ease forwards;}
.hero-circuit .t1{animation-delay:.05s}.hero-circuit .t2{animation-delay:.25s}
.hero-circuit .t3{animation-delay:.45s}.hero-circuit .t4{animation-delay:.65s}
.hero-circuit .t5{animation-delay:.85s}.hero-circuit .t6{animation-delay:1.05s}
.hero-circuit .node{opacity:0;animation:nodeIn .5s ease forwards, pulse 3.4s ease-in-out infinite;}
.hero-circuit .n1{animation-delay:1.3s,2.0s}.hero-circuit .n2{animation-delay:1.5s,2.4s}
.hero-circuit .n3{animation-delay:1.7s,2.8s}.hero-circuit .n4{animation-delay:1.9s,3.2s}
.hero-circuit .n5{animation-delay:2.1s,2.2s}.hero-circuit .n6{animation-delay:2.3s,3.0s}
.hero-circuit .spark{opacity:0;animation:spark 3.2s linear infinite;}
.hero-circuit .s2{animation-delay:1.1s}.hero-circuit .s3{animation-delay:2.0s}
@keyframes draw{to{stroke-dashoffset:0;}}
@keyframes nodeIn{from{opacity:0;transform:scale(.4);}to{opacity:1;transform:scale(1);}}
@keyframes pulse{0%,100%{opacity:.9;}50%{opacity:.35;}}
@keyframes spark{0%{opacity:0;offset-distance:0%;}8%{opacity:1;}92%{opacity:1;}100%{opacity:0;offset-distance:100%;}}

.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:1.08fr .92fr;gap:56px;align-items:center;}
.hero-badge{display:inline-flex;align-items:center;gap:8px;background:var(--accent-soft);color:var(--brand-indigo-deep);
  font-family:var(--font-display);font-size:13px;font-weight:var(--fw-bold);padding:8px 15px;border-radius:100px;margin-bottom:22px;}
.hero-badge .dot{width:8px;height:8px;border-radius:50%;background:var(--spectrum-green);box-shadow:0 0 0 0 rgba(21,194,77,.5);animation:live 2s infinite;}
@keyframes live{0%{box-shadow:0 0 0 0 rgba(21,194,77,.5);}70%{box-shadow:0 0 0 7px rgba(21,194,77,0);}100%{box-shadow:0 0 0 0 rgba(21,194,77,0);}}
.hero h1{font-size:clamp(32px,5.1vw,56px);letter-spacing:-.03em;}
.hero h1 .grad{background:var(--gradient-mkt);-webkit-background-clip:text;background-clip:text;color:transparent;}
.hero .lead{font-size:clamp(18px,2.3vw,21px);color:var(--text-muted);max-width:560px;margin-bottom:28px;}
.hero-trust{margin-top:26px;display:flex;flex-wrap:wrap;gap:20px;}
.hero-trust li{display:flex;align-items:center;gap:8px;font-size:14.5px;font-weight:var(--fw-bold);color:var(--text-muted);}
.hero-trust svg{width:18px;height:18px;color:var(--spectrum-green);flex:none;}

/* Panel: simulación de conversación IA */
.chat{background:#fff;border:1px solid var(--border);border-radius:20px;box-shadow:var(--shadow-lg);padding:20px;max-width:384px;margin-left:auto;}
.chat-head{display:flex;align-items:center;gap:10px;padding-bottom:14px;border-bottom:1px solid var(--border);margin-bottom:16px;}
.chat-avatar{width:38px;height:38px;border-radius:50%;background:var(--gradient-indigo);color:#fff;display:grid;place-items:center;font-family:var(--font-display);font-weight:var(--fw-bold);font-size:13px;}
.chat-head b{font-size:15px;color:var(--text-strong);font-family:var(--font-display);}
.chat-head small{display:block;color:var(--wa-hover);font-size:12.5px;font-weight:var(--fw-bold);}
.bubble{padding:11px 15px;border-radius:16px;font-size:14.5px;margin-bottom:10px;max-width:86%;line-height:1.45;}
.bubble.in{background:var(--bg-tint);color:var(--text);border-bottom-left-radius:5px;}
.bubble.out{background:var(--brand-indigo);color:#fff;margin-left:auto;border-bottom-right-radius:5px;}
.bubble.slot{background:rgba(21,194,77,.12);color:var(--wa-hover);font-weight:var(--fw-bold);border:1px dashed rgba(21,194,77,.5);}
.chat-meta{font-size:12px;color:var(--text-muted);text-align:center;margin-top:6px;}

/* -------------------------- Tarjetas / grids ---------------------------- */
.grid{display:grid;gap:22px;}
.grid-2{grid-template-columns:repeat(2,1fr);}
.grid-3{grid-template-columns:repeat(3,1fr);}
.card{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);padding:30px 26px;box-shadow:var(--shadow-sm);}
.card h3{font-size:20px;}
.card p{color:var(--text-muted);margin-bottom:0;font-size:15.5px;}
.card-icon{width:50px;height:50px;border-radius:13px;display:grid;place-items:center;background:var(--accent-soft);margin-bottom:18px;}
.card-icon svg{width:25px;height:25px;color:var(--brand-indigo);}
.card--pain .card-icon{background:var(--bg-tint);}
.card--pain .card-icon svg{color:var(--brand-blue-deep);}

/* -------------------------- Pasos numerados ----------------------------- */
.steps{display:grid;gap:22px;grid-template-columns:repeat(3,1fr);}
.step{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);padding:30px 26px;box-shadow:var(--shadow-sm);}
.step-num{width:46px;height:46px;border-radius:13px;background:var(--gradient-indigo);color:#fff;display:grid;place-items:center;
  font-family:var(--font-heavy);font-weight:900;font-size:20px;margin-bottom:18px;}
.step h3{font-size:19px;}
.step p{color:var(--text-muted);margin-bottom:0;font-size:15.5px;}
.section--brand .step{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.14);}
.section--brand .step p{color:rgba(255,255,255,.82);}
.section--brand .step-num{background:#fff;color:var(--brand-indigo);}

/* ------------------------- "¿Para quién es?" ---------------------------- */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:22px;}
.fit-col{border-radius:var(--radius);padding:32px 28px;border:1px solid var(--border);background:var(--surface);box-shadow:var(--shadow-sm);}
.fit-col h3{display:flex;align-items:center;gap:10px;font-size:20px;margin-bottom:20px;}
.fit-col.is-yes{border-top:4px solid var(--spectrum-green);}
.fit-col.is-no{border-top:4px solid var(--ink-200);background:var(--bg-alt);}
.fit-list li{display:flex;gap:12px;padding:11px 0;border-bottom:1px solid var(--border);font-size:15.5px;color:var(--text);}
.fit-list li:last-child{border-bottom:0;}
.fit-list li svg{width:20px;height:20px;flex:none;margin-top:2px;}
.is-yes .fit-list svg{color:var(--spectrum-green);}
.is-no .fit-list svg{color:var(--ink-400);}
.is-no .fit-list li{color:var(--text-muted);}

/* -------------------------------- FAQ ----------------------------------- */
.faq{max-width:800px;margin:0 auto;}
.faq details{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius-sm);margin-bottom:14px;overflow:hidden;}
.faq summary{cursor:pointer;list-style:none;padding:22px 24px;font-family:var(--font-display);font-weight:var(--fw-bold);
  font-size:17.5px;color:var(--text-strong);display:flex;justify-content:space-between;align-items:center;gap:16px;}
.faq summary::-webkit-details-marker{display:none;}
.faq summary .chev{flex:none;width:22px;height:22px;color:var(--brand-indigo);transition:transform .2s;}
.faq details[open] summary .chev{transform:rotate(45deg);}
.faq .faq-body{padding:0 24px 22px;color:var(--text-muted);font-size:16px;}
.faq .faq-body p:last-child{margin-bottom:0;}

/* --------------------------- CTA final / misc --------------------------- */
.cta-final{text-align:center;}
.cta-final h2{font-size:clamp(28px,4.4vw,44px);max-width:780px;margin:0 auto .4em;}
.cta-final p{font-size:19px;max-width:640px;margin:0 auto 30px;}
.cta-final .btn-row{justify-content:center;}
.mt-32{margin-top:32px;}.text-center{text-align:center;}

/* --------------------------- Sticky CTA móvil --------------------------- */
.mobile-cta{display:none;position:fixed;left:0;right:0;bottom:0;z-index:60;background:rgba(250,251,254,.97);
  backdrop-filter:blur(8px);border-top:1px solid var(--border);padding:10px 14px;gap:10px;box-shadow:0 -4px 20px rgba(14,20,45,.08);}
.mobile-cta .btn--primary{flex:1;}
.mobile-cta .wa-icon{width:50px;flex:none;display:grid;place-items:center;border-radius:100px;border:2px solid rgba(21,194,77,.45);color:var(--wa-hover);}
.mobile-cta .wa-icon svg{width:24px;height:24px;}

/* -------------------------------- Footer -------------------------------- */
.site-footer{background:var(--ink-950);color:rgba(255,255,255,.72);padding:56px 0 30px;}
.footer-top{display:flex;flex-wrap:wrap;justify-content:space-between;gap:30px;padding-bottom:34px;border-bottom:1px solid rgba(255,255,255,.12);}
.footer-brand{max-width:360px;}
.footer-brand img{height:28px;margin-bottom:14px;}
.footer-brand p{font-size:15px;color:rgba(255,255,255,.6);margin:0;}
.footer-cols{display:flex;gap:60px;flex-wrap:wrap;}
.footer-col h4{color:#fff;font-family:var(--font-display);font-size:13px;text-transform:uppercase;letter-spacing:.06em;margin-bottom:14px;}
.footer-col a,.footer-col span{display:flex;align-items:center;gap:8px;font-size:15px;color:rgba(255,255,255,.72);margin-bottom:10px;}
.footer-col a:hover{color:#fff;}
.footer-col svg{width:16px;height:16px;}
.footer-bottom{padding-top:24px;font-size:13.5px;color:rgba(255,255,255,.5);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;}

/* ------------------------------ Responsive ------------------------------ */
@media (max-width:940px){
  :root{--section-y:66px;}
  .hero-grid{grid-template-columns:1fr;gap:40px;}
  .chat{margin:0 auto;}
  .grid-3,.steps{grid-template-columns:1fr 1fr;}
  .footer-top{flex-direction:column;}
}
@media (max-width:720px){
  html,body{overflow-x:hidden;}
  body{font-size:16px;padding-bottom:74px;}
  /* CTAs: envuelven texto y ocupan el ancho para no desbordar */
  .btn{white-space:normal;line-height:1.2;}
  .hero .btn-row,.cta-final .btn-row{flex-direction:column;align-items:stretch;width:100%;}
  .hero .btn-row .btn,.cta-final .btn-row .btn,.mt-32 .btn,.text-center .btn--lg{width:100%;}
  .hero-circuit{opacity:.5;}
  .nav-links{display:none;}
  .nav-toggle{display:inline-flex;}
  .nav-cta .nav-header-primary,.nav-cta .nav-wa{display:none;}
  .mobile-menu{display:none;position:absolute;top:72px;left:0;right:0;background:#fff;border-bottom:1px solid var(--border);padding:18px 22px 24px;box-shadow:var(--shadow-md);}
  .mobile-menu.open{display:block;}
  .mobile-menu a.navlink{display:block;padding:12px 0;font-family:var(--font-display);font-weight:var(--fw-bold);color:var(--text-strong);border-bottom:1px solid var(--border);}
  .mobile-menu .btn{width:100%;margin-top:16px;}
  .mobile-menu .btn--wa{margin-top:10px;}
  .grid-2,.grid-3,.steps,.fit{grid-template-columns:1fr;}
  .hero{padding:48px 0 60px;}
  .hero-trust{gap:12px;}
  .mobile-cta{display:flex;}
  .section-head{margin-bottom:38px;}
  .card,.step,.fit-col{padding:26px 22px;}
}
/* ===================== Growth System — componentes v2.0 ================= */
.method-badge{display:inline-flex;align-items:center;gap:8px;font-family:var(--font-display);font-weight:var(--fw-bold);
  font-size:12.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--brand-indigo);
  background:var(--accent-soft);padding:7px 14px;border-radius:100px;}

/* Panel de sistema en el hero (reemplaza el chat) */
.sys{background:#fff;border:1px solid var(--border);border-radius:20px;box-shadow:var(--shadow-lg);padding:22px 22px 18px;max-width:400px;margin-left:auto;}
.sys-head{display:flex;align-items:center;justify-content:space-between;gap:10px;padding-bottom:14px;margin-bottom:6px;border-bottom:1px solid var(--border);}
.sys-head b{font-family:var(--font-display);font-weight:var(--fw-bold);color:var(--text-strong);font-size:15px;}
.sys-head small{color:var(--brand-indigo);font-weight:var(--fw-bold);font-size:11.5px;letter-spacing:.05em;text-transform:uppercase;}
.sys-steps{position:relative;}
.sys-steps::before{content:"";position:absolute;left:15px;top:24px;bottom:24px;width:2px;background:linear-gradient(180deg,#15C24D,#16DCDC,#2E2BE6,#FFC400,#FF2D78);opacity:.35;border-radius:2px;}
.sys-step{position:relative;display:grid;grid-template-columns:32px 1fr;gap:13px;align-items:start;padding:9px 0;}
.sys-step .idx{width:32px;height:32px;border-radius:9px;display:grid;place-items:center;color:#fff;font-family:var(--font-heavy);font-weight:900;font-size:13px;z-index:1;}
.sys-step b{font-family:var(--font-display);font-weight:var(--fw-bold);color:var(--text-strong);font-size:14.5px;display:block;line-height:1.2;}
.sys-step span{color:var(--text-muted);font-size:12.5px;line-height:1.35;display:block;margin-top:2px;}
.sys-foot{text-align:center;font-size:12px;color:var(--text-muted);margin-top:8px;padding-top:10px;border-top:1px solid var(--border);}

/* Fases del método (sección) */
.phases{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;}
.phase{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);padding:22px 18px;box-shadow:var(--shadow-sm);}
.phase .pn{width:40px;height:40px;border-radius:11px;display:grid;place-items:center;color:#fff;font-family:var(--font-heavy);font-weight:900;font-size:17px;margin-bottom:14px;}
.phase h3{font-size:16px;margin-bottom:2px;}
.phase .en{font-family:var(--font-mono);font-size:11px;letter-spacing:.04em;color:var(--brand-indigo);text-transform:uppercase;margin-bottom:8px;display:block;}
.phase p{color:var(--text-muted);font-size:13.5px;margin:0;line-height:1.45;}

/* Stack tecnológico (componentes, no servicios) */
.stack{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;}
.stack-group{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);padding:24px 22px;box-shadow:var(--shadow-sm);}
.stack-group h3{font-size:17px;margin-bottom:4px;}
.stack-group p{color:var(--text-muted);font-size:14px;margin:0 0 14px;}
.chips{display:flex;flex-wrap:wrap;gap:8px;}
.chip{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:12.5px;color:var(--text);background:var(--bg-alt);border:1px solid var(--border);padding:6px 12px;border-radius:100px;}

/* Casos de negocio */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;}
.case{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);padding:24px 22px;box-shadow:var(--shadow-sm);display:flex;flex-direction:column;gap:14px;}
.case .row .l{font-family:var(--font-mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--text-faint);display:block;margin-bottom:3px;}
.case .row p{margin:0;font-size:14.5px;color:var(--text);}
.case .res{margin-top:auto;background:var(--accent-soft);border:1px dashed rgba(46,43,230,.35);border-radius:10px;padding:12px 14px;}
.case .res .l{color:var(--brand-indigo);}
.case .res p{color:var(--brand-indigo-deep);font-weight:var(--fw-bold);}
.cases-note{text-align:center;color:var(--text-muted);font-size:14px;max-width:640px;margin:20px auto 0;}

/* Oferta: Diagnóstico Ejecutivo */
.offer{display:grid;grid-template-columns:1.1fr .9fr;gap:26px;align-items:start;}
.offer-card{background:var(--gradient-indigo);color:#fff;border-radius:var(--radius);padding:32px 30px;box-shadow:var(--shadow-lg);}
.offer-card h3{color:#fff;font-size:23px;}
.offer-card p{color:rgba(255,255,255,.9);}
.offer-list{margin:18px 0 24px;display:grid;gap:10px;}
.offer-list li{display:flex;gap:10px;align-items:flex-start;font-size:15px;color:#fff;}
.offer-list svg{width:19px;height:19px;flex:none;margin-top:2px;color:#B9F5CC;}
.offer-card .btn{width:100%;}

@media (min-width:721px){.mobile-menu{display:none !important;}}
@media (max-width:940px){
  .phases{grid-template-columns:repeat(3,1fr);}
  .cases{grid-template-columns:1fr;}
  .offer{grid-template-columns:1fr;}
}
@media (max-width:720px){
  .phases{grid-template-columns:1fr 1fr;}
  .stack{grid-template-columns:1fr;}
}
@media (max-width:460px){
  .phases{grid-template-columns:1fr;}
}
@media (prefers-reduced-motion:reduce){
  *{scroll-behavior:auto !important;}
  .hero-circuit .trace{animation:none;stroke-dashoffset:0;}
  .hero-circuit .node,.hero-circuit .spark,.hero-badge .dot{animation:none;opacity:.85;}
}

/* ===================== Mejora visual v2.1 — imágenes + microinteracciones = */
/* Imágenes de apoyo */
.media{border-radius:18px;overflow:hidden;border:1px solid var(--border);box-shadow:var(--shadow-md);background:var(--bg-alt);margin:0;}
.media img{display:block;width:100%;height:100%;object-fit:cover;}
.media--wide{max-width:940px;margin:0 auto 28px;aspect-ratio:16/10;}
.media--portrait{aspect-ratio:3/4;}
.offer--media{grid-template-columns:.82fr 1.18fr;}

/* Microinteracciones (solo en dispositivos con hover real) */
@media (hover:hover){
  .card,.phase,.stack-group,.case,.step{transition:transform .22s ease, box-shadow .22s ease, border-color .22s ease;}
  .card:hover,.phase:hover,.stack-group:hover,.case:hover,.step:hover{transform:translateY(-4px);box-shadow:var(--shadow-lg);border-color:rgba(46,43,230,.28);}
  .media{transition:transform .3s ease, box-shadow .3s ease;}
  .media:hover{transform:translateY(-3px);box-shadow:var(--shadow-lg);}
  .btn:hover{transform:translateY(-1px);}
  .btn:active{transform:translateY(1px);}
}

/* Entrada discreta al hacer scroll (fade-up) — se activa vía JS */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease, transform .6s ease;will-change:opacity,transform;}
.reveal.in{opacity:1;transform:none;}

@media (max-width:940px){ .media--portrait{aspect-ratio:16/10;} .offer--media{grid-template-columns:1fr;} }
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1 !important;transform:none !important;transition:none;}
  .card:hover,.phase:hover,.stack-group:hover,.case:hover,.step:hover,.media:hover,.btn:hover{transform:none;}
}

/* ===================== Iteración conversión v2.2 ======================== */
/* Formulario Diagnóstico Ejecutivo */
.offer--form{grid-template-columns:.82fr 1.18fr;align-items:start;}
.value-list{margin:18px 0 0;display:grid;gap:10px;}
.value-list li{display:flex;gap:10px;align-items:flex-start;font-size:14.5px;color:var(--text);}
.value-list svg{width:19px;height:19px;flex:none;margin-top:2px;color:var(--spectrum-green);}

.diag-form{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);box-shadow:var(--shadow-md);padding:28px 26px;display:flex;flex-direction:column;gap:16px;}
.diag-form h3{font-size:20px;margin:0;}
.diag-form__sub{color:var(--text-muted);font-size:14.5px;margin:-8px 0 2px;}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
.field{display:flex;flex-direction:column;gap:6px;}
.field label,.field-legend{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:13.5px;color:var(--text-strong);}
.diag-form input,.diag-form select{font-family:var(--font-body);font-size:16px;color:var(--text);background:var(--bg);
  border:1.5px solid var(--border-strong);border-radius:10px;padding:12px 14px;width:100%;
  transition:border-color .15s ease, box-shadow .15s ease;-webkit-appearance:none;appearance:none;}
.diag-form select{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%235A6486' stroke-width='2.5' stroke-linecap='round'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 14px center;background-size:18px;padding-right:42px;}
.diag-form input:focus,.diag-form select:focus{outline:none;border-color:var(--brand-indigo);box-shadow:0 0 0 3px rgba(46,43,230,.15);}
.field-hint{font-size:12.5px;color:#B26B00;}
.radio-row{display:grid;grid-template-columns:repeat(4,1fr);gap:8px;}
.radio{position:relative;display:flex;align-items:center;justify-content:center;gap:6px;border:1.5px solid var(--border-strong);
  border-radius:10px;padding:12px 8px;cursor:pointer;font-family:var(--font-display);font-weight:var(--fw-bold);font-size:14px;color:var(--text-muted);transition:all .15s ease;}
.radio input{position:absolute;opacity:0;width:100%;height:100%;left:0;top:0;margin:0;cursor:pointer;}
.radio:has(input:checked){border-color:var(--brand-indigo);background:var(--accent-soft);color:var(--brand-indigo-deep);}
.radio:has(input:focus-visible){box-shadow:0 0 0 3px rgba(46,43,230,.15);}
.diag-form button[type="submit"]{width:100%;margin-top:2px;}
.form-note{font-size:13px;color:var(--text-muted);text-align:center;margin:0;}
.form-error{font-size:13.5px;color:var(--spectrum-red);text-align:center;margin:0;font-weight:var(--fw-bold);}

/* Métrica destacada en casos */
.case .metric{margin-top:auto;background:var(--accent-soft);border:1px solid rgba(46,43,230,.2);border-radius:12px;padding:16px;}
.case .metric .big{font-family:var(--font-heavy);font-weight:900;font-size:34px;line-height:1;color:var(--brand-indigo);letter-spacing:-.02em;}
.case .metric .unit{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:12.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--brand-indigo-deep);margin-top:5px;display:block;}
.case .metric .time{display:block;font-size:12.5px;color:var(--text-muted);margin-top:9px;line-height:1.35;}
.case .metric--qual .big{font-family:var(--font-display);font-size:16px;line-height:1.3;letter-spacing:-.01em;}

/* Thank-you page */
.thanks{min-height:70vh;display:grid;place-items:center;text-align:center;padding:60px 0;}
.thanks-card{max-width:600px;}
.thanks .badge-ok{width:66px;height:66px;border-radius:50%;background:var(--good-bg,rgba(21,194,77,.14));display:grid;place-items:center;margin:0 auto 22px;}
.thanks .badge-ok svg{width:34px;height:34px;color:var(--spectrum-green);}
.thanks h1{font-size:clamp(28px,4.4vw,40px);}
.thanks p{font-size:18px;color:var(--text-muted);}
.thanks .btn-row{justify-content:center;margin-top:26px;}

@media (max-width:940px){ .offer--form{grid-template-columns:1fr;} }
@media (max-width:720px){
  .form-grid{grid-template-columns:1fr;}
  .radio-row{grid-template-columns:repeat(2,1fr);}
}
.case .metric .l{font-family:var(--font-mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--brand-indigo);display:block;margin-bottom:8px;}
.case .eyebrow{margin-bottom:6px;}

/* =========================================================================
   Diagnosticador "7 Puntos" (/diagnostico-negocio/) — wizard + reporte
   Usa los mismos tokens de marca. Componentes con prefijo .dx-
   ========================================================================= */
.dx-wrap{max-width:760px;margin:0 auto;}
.dx-card{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);
  box-shadow:var(--shadow-md);padding:30px;}
@media(max-width:560px){.dx-card{padding:22px 18px;}}

/* Panels: solo uno visible a la vez */
.dx-panel{display:none;}
.dx-panel.is-active{display:block;animation:dxFade .35s ease;}
@keyframes dxFade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}

/* Progreso */
.dx-progress{margin-bottom:22px;}
.dx-progress-top{display:flex;justify-content:space-between;align-items:baseline;gap:12px;margin-bottom:9px;}
.dx-progress-step{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:13px;
  letter-spacing:var(--tracking-caps);text-transform:uppercase;color:var(--brand-indigo);}
.dx-progress-name{font-size:14px;color:var(--text-muted);}
.dx-progress-track{height:8px;border-radius:100px;background:var(--bg-tint);overflow:hidden;}
.dx-progress-fill{height:100%;width:0;border-radius:100px;background:var(--gradient-mkt);
  transition:width .4s cubic-bezier(.4,0,.2,1);}

/* Pregunta */
.dx-q{margin-bottom:26px;}
.dx-q:last-of-type{margin-bottom:8px;}
.dx-q-num{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:12px;
  letter-spacing:var(--tracking-caps);text-transform:uppercase;color:var(--text-faint);}
.dx-q-label{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:19px;
  color:var(--text-strong);line-height:1.25;margin:4px 0 3px;}
.dx-q-help{font-size:14px;color:var(--text-muted);margin:0 0 14px;}

/* Opciones tipo chip */
.dx-opts{display:flex;flex-direction:column;gap:10px;}
.dx-opts--row{flex-direction:row;flex-wrap:wrap;}
.dx-opt{font-family:var(--font-body);font-size:16px;text-align:left;color:var(--text);
  background:var(--surface);border:1.5px solid var(--border-strong);border-radius:var(--radius-sm);
  padding:14px 16px;cursor:pointer;transition:border-color .15s,background .15s,box-shadow .15s,transform .1s;
  display:flex;align-items:center;gap:11px;width:100%;}
.dx-opts--row .dx-opt{width:auto;flex:1 1 96px;justify-content:center;text-align:center;}
.dx-opt:hover{border-color:var(--brand-indigo-soft);background:var(--accent-soft);}
.dx-opt:active{transform:translateY(1px);}
.dx-opt .dx-tick{width:20px;height:20px;flex:none;border-radius:50%;border:2px solid var(--border-strong);
  display:inline-flex;align-items:center;justify-content:center;transition:border-color .15s,background .15s;}
.dx-opt .dx-tick svg{width:12px;height:12px;stroke:#fff;opacity:0;transition:opacity .15s;}
.dx-opt.is-sel{border-color:var(--brand-indigo);background:var(--accent-soft);box-shadow:0 0 0 1px var(--brand-indigo) inset;}
.dx-opt.is-sel .dx-tick{background:var(--brand-indigo);border-color:var(--brand-indigo);}
.dx-opt.is-sel .dx-tick svg{opacity:1;}

/* Escala 1-5 */
.dx-scale{display:flex;gap:8px;}
.dx-scale .dx-opt{flex:1;justify-content:center;font-family:var(--font-display);font-weight:var(--fw-bold);
  font-size:18px;padding:16px 4px;}
.dx-scale-legend{display:flex;justify-content:space-between;font-size:12.5px;color:var(--text-faint);margin-top:8px;}

/* Abierta */
.dx-open{width:100%;font-family:var(--font-body);font-size:16px;color:var(--text);background:var(--surface);
  border:1.5px solid var(--border-strong);border-radius:var(--radius-sm);padding:13px 15px;resize:vertical;min-height:52px;}
.dx-open:focus{outline:none;border-color:var(--brand-indigo);box-shadow:0 0 0 3px rgba(46,43,230,.14);}
.dx-open-note{font-size:13px;color:var(--text-faint);margin:7px 0 0;}

/* Navegación wizard */
.dx-nav{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-top:26px;
  padding-top:20px;border-top:1px solid var(--border);}
.dx-back{background:none;border:0;cursor:pointer;font-family:var(--font-display);font-weight:var(--fw-bold);
  font-size:15px;color:var(--text-muted);padding:10px 6px;display:inline-flex;align-items:center;gap:6px;}
.dx-back:hover{color:var(--text-strong);}
.dx-back[hidden]{visibility:hidden;display:inline-flex;}
.dx-next:disabled{opacity:.45;cursor:not-allowed;box-shadow:none;}

/* Intro */
.dx-intro{text-align:center;}
.dx-intro .dx-points{display:flex;flex-wrap:wrap;justify-content:center;gap:8px;margin:22px 0 4px;}
.dx-chip7{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:13px;color:var(--brand-indigo);
  background:var(--accent-soft);border-radius:100px;padding:7px 14px;}
.dx-meta{display:flex;flex-wrap:wrap;justify-content:center;gap:18px;margin:20px 0 26px;font-size:14px;color:var(--text-muted);}
.dx-meta b{color:var(--text-strong);}

/* ---- Resumen (semáforo gratis) ---- */
.dx-sem-list{display:flex;flex-direction:column;gap:2px;margin:6px 0 0;}
.dx-sem{display:flex;align-items:center;gap:14px;padding:14px 4px;border-bottom:1px solid var(--border);}
.dx-sem:last-child{border-bottom:0;}
.dx-dot{width:14px;height:14px;border-radius:50%;flex:none;box-shadow:0 0 0 4px rgba(0,0,0,.04);}
.dx-dot--green{background:var(--spectrum-green);}
.dx-dot--yellow{background:var(--spectrum-yellow);}
.dx-dot--red{background:var(--spectrum-red);}
.dx-sem-main{flex:1;min-width:0;}
.dx-sem-name{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:16px;color:var(--text-strong);}
.dx-sem-line{font-size:14px;color:var(--text-muted);}
.dx-sem-state{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:12px;letter-spacing:.04em;
  text-transform:uppercase;white-space:nowrap;}
.dx-sem-state--green{color:var(--spectrum-green);}
.dx-sem-state--yellow{color:#B98700;}
.dx-sem-state--red{color:var(--spectrum-red);}

.dx-weak{margin-top:20px;border-radius:var(--radius-sm);padding:18px 20px;
  background:linear-gradient(135deg,rgba(245,49,31,.08),rgba(255,45,120,.06));
  border:1px solid rgba(245,49,31,.22);}
.dx-weak .l{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:12px;
  letter-spacing:var(--tracking-caps);text-transform:uppercase;color:var(--spectrum-red);}
.dx-weak h3{margin:6px 0 4px;font-size:20px;}
.dx-weak p{margin:0;font-size:15px;color:var(--text-muted);}

/* ---- Gate de captura ---- */
.dx-gate{margin-top:22px;border-radius:var(--radius);background:var(--bg-alt);border:1px solid var(--border);padding:26px;}
@media(max-width:560px){.dx-gate{padding:20px 16px;}}
.dx-gate h3{font-size:22px;margin-bottom:6px;}
.dx-gate .dx-gate-sub{font-size:15px;color:var(--text-muted);margin-bottom:20px;}
.dx-consent{display:flex;gap:11px;align-items:flex-start;margin:16px 0 20px;font-size:14px;color:var(--text-muted);cursor:pointer;}
.dx-consent input{width:20px;height:20px;flex:none;margin-top:1px;accent-color:var(--brand-indigo);}

/* ---- Reporte completo ---- */
.dx-report{margin-top:6px;}
.dx-rep-head{text-align:center;margin-bottom:8px;}
.dx-rep-score{font-family:var(--font-heavy);font-size:44px;color:var(--brand-indigo);line-height:1;}
.dx-rep-point{border:1px solid var(--border);border-radius:var(--radius-sm);padding:20px 22px;margin-bottom:14px;
  background:var(--surface);}
.dx-rep-point.is-weak{border-color:rgba(245,49,31,.35);box-shadow:0 0 0 1px rgba(245,49,31,.18);}
.dx-rep-top{display:flex;align-items:center;gap:12px;margin-bottom:8px;}
.dx-rep-top .dx-dot{width:16px;height:16px;}
.dx-rep-top h3{margin:0;font-size:19px;flex:1;}
.dx-rep-badge{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:13px;color:var(--text-muted);white-space:nowrap;}
.dx-rep-point p.dx-rep-exp{font-size:15px;color:var(--text);margin:0 0 12px;}
.dx-rec{display:flex;gap:10px;align-items:flex-start;font-size:15px;color:var(--text);margin-bottom:8px;}
.dx-rec:last-child{margin-bottom:0;}
.dx-rec svg{width:18px;height:18px;flex:none;margin-top:3px;stroke:var(--brand-indigo);}
.dx-priority{border-radius:var(--radius-sm);padding:20px 22px;margin:18px 0 24px;color:#fff;
  background:var(--gradient-indigo);}
.dx-priority .l{font-family:var(--font-display);font-weight:var(--fw-bold);font-size:12px;
  letter-spacing:var(--tracking-caps);text-transform:uppercase;color:#B9CBFF;}
.dx-priority h3{color:#fff;margin:6px 0 6px;font-size:22px;}
.dx-priority p{color:rgba(255,255,255,.88);margin:0;font-size:15px;}
.dx-rep-cta{text-align:center;margin-top:8px;}
.dx-rep-actions{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;margin-bottom:14px;}
.dx-btn-pdf{background:var(--surface);color:var(--brand-indigo);border:2px solid var(--border-strong);}
.dx-btn-pdf:hover{border-color:var(--brand-indigo);background:var(--accent-soft);}

/* Encabezado y pie solo para impresión / PDF */
.dx-print-only{display:none;}

@media print{
  @page{margin:16mm;}
  .no-print{display:none!important;}
  body{background:#fff;font-size:12pt;}
  .site-header,.site-footer,.mobile-cta,.dx-intro,.dx-wizard,.dx-gate{display:none!important;}
  /* Oculta el resumen (semáforo) pero conserva el reporte, que vive dentro */
  .dx-summary > .dx-card:not(.dx-report){display:none!important;}
  .section,.hero{padding:0!important;}
  .dx-card{box-shadow:none;border:0;padding:0;}
  .dx-report{margin:0;display:block!important;}
  .dx-print-only{display:block;}
  .dx-print-head{display:flex;align-items:center;justify-content:space-between;
    border-bottom:2px solid var(--brand-indigo);padding-bottom:10px;margin-bottom:18px;}
  .dx-print-head img{height:28px;}
  .dx-print-head span{font-family:var(--font-display);font-weight:700;font-size:11pt;color:var(--brand-indigo);}
  .dx-rep-point,.dx-priority{break-inside:avoid;box-shadow:none!important;}
  .dx-priority{background:var(--brand-indigo)!important;-webkit-print-color-adjust:exact;print-color-adjust:exact;}
  .dx-dot,.dx-rep-score{-webkit-print-color-adjust:exact;print-color-adjust:exact;}
  .dx-rep-actions,.dx-rep-cta{display:none!important;}
  .dx-print-foot{margin-top:20px;padding-top:10px;border-top:1px solid var(--border);
    font-size:9pt;color:var(--text-muted);text-align:center;}
}

/* ---- Card de entrada al diagnosticador (home) ---- */
.dx-home-card{display:grid;grid-template-columns:1.35fr .9fr;gap:34px;align-items:center;
  background:linear-gradient(135deg,#fff,var(--accent-soft));border:1px solid var(--border);
  border-radius:var(--radius);box-shadow:var(--shadow-md);padding:40px;}
.dx-home-copy .eyebrow{margin-bottom:12px;}
.dx-home-copy h2{font-size:clamp(23px,3vw,32px);margin-bottom:12px;}
.dx-home-copy p{font-size:17px;color:var(--text-muted);margin-bottom:22px;}
.dx-home-visual{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius-sm);
  box-shadow:var(--shadow-sm);padding:20px;position:relative;}
.dx-home-sem{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:var(--fw-bold);
  font-size:15px;color:var(--text-strong);padding:12px 4px;border-bottom:1px solid var(--border);}
.dx-home-sem:last-of-type{border-bottom:0;}
.dx-home-sem b{margin-left:auto;font-size:12px;font-weight:var(--fw-bold);letter-spacing:.04em;
  text-transform:uppercase;color:var(--text-muted);}
.dx-home-tag{display:inline-block;margin-top:8px;font-size:12px;color:var(--text-faint);}
@media(max-width:760px){
  .dx-home-card{grid-template-columns:1fr;gap:24px;padding:28px 20px;}
  .dx-home-visual{order:2;}
}